My Favorite SPAM Email
Dan,
Simply put, if you don’t understand how current SPAM Filters work, you simply can’t design for effective email deliverability. I’m dropping you a final invite to join us this Wednesday / Thursday for a *free* Webinar: Understanding SPAM Filters. We’ll follow the path of an email from send to delivery and explain how current SPAM filters can stop your email in its tracks. Details…
This is hilarious. I have an “expert” on bypassing SPAM filters offer to teach me, and his email lands in my SPAM filter.
Think about its application for sales trainers.
This man’s credibility as a subject matter expert (SME) is ZERO. If a negative rating could be attained, he’d be our first-place finisher.
So how well do you affirm your expertise when you’re in front of a roomful of learners?
I encourage sales trainers to brag a bit on their experience and track record at the start of a training program. The selling pros in the room are more inclined to pay attention and they are much more open to learning, when they are sitting at the feet of a successful salesperson.
And if you’re doing sales training, but you’re a non-selling professional who’s a trainer, you can still attain great credibility by bragging on the methods you’re teaching, the experts who developed them, then your skills as a training pro.
The key point here is to help learners set aside any fears related to their instructor, early in the training experience.
And that’s the best way to keep attendees from dumping your message into their SPAM filters.
So go brag a bit, it’s good for everyone.